Using a full range of qualitative and quantitative research techniques, Fusion Insight & Strategy will provide you with invaluable business insight to help you understand where ‘value’ lies - what your target markets need by way of content and services, how they want to consume that content and services and what they are prepared to pay for it.
5 Fusion Facts for information businesses
We apply the most appropriate methodology to obtain the insight required - qualitative (explanation/understanding) and quantitative (measurement).
A significant part of the work we undertake is to understand how data and information is used within workflows and how it can be embedded within the customer’s business.
In both new and existing product development, we understand where value lies – what content and services are the audience willing to pay for.
Our work includes understanding how data and information is consumed – on the move, in the office or at home – and what implications that has on the products, services and platforms you are developing.
We work across a range of markets and audiences - from financial services to marketing & advertising; from USA to Asia, from Europe to Middle East and South America.
Audiences we understand
Lapsed and cancelled subscriber
Prospect (not trialled)
Corporate / Multi user
The insight and intelligence we deliver
The Benefits of Fusion
- Evidence based research.
- Applied knowledge and experience of your market.
- Clear, meaningful and robust recommendations.
- Confidence in decision making.
- Reducing risk.
- Focusing resources on areas that make a difference.
What Client’s Say
Over the past couple of years and within Euromoney Institutional Investor's strategy to become more customer focused, Fusion have provided numerous brands in the group with insightful reports on market demand and customer satisfaction. These valuable studies based on qualitative and quantitative surveys to our prospects and customers have allowed the group to rethink their product portfolio according to market needs and also change product strategies when necessary to adapt to subscribers' demand.
Two of the great benefits of our partnership with the team at Fusion have been their experience in the events sector and their applied understanding of Fresh RM in the research they undertake for us. They deliver real and affordable insight that enables us to really appreciate how our marketplaces think and behave. I would recommend Fusion to any exhibition organiser looking for visitor, exhibitor or market research.
Specialising in a niche business environment means it is essential we stay aligned with the needs of our market. Having a trusted and reliable research supplier is therefore crucial to the success of our business. Phil and the team at Fusion offer fast and efficient solutions assisting us with our ongoing business development.