Fusion Insight & Strategy has over 10 years experience in assisting event organisers achieve their ambitions. We offer a full range of research tools and techniques for events at any stage of their business cycle. Our 'Fusion Indexes' draw on multiple years worth of post show data from over 150 exhibitions (both B2B and B2C exhibitions) both locally and internationally.

Our extensive expertise in events and exhibitions means that we can ensure you have the evidence, tools and confidence to make key strategic and tactical decisions.

5 Fusion Facts for event businesses

Considerable experience of different event formats – including exhibitions, confexes, conferences, congresses and awards.

Our expertise lie in both business-to-business and consumers events.

We work on and make recommendations on 15-20 new ideas each year (geo cloning existing events, extending existing events and brand new concepts).

Helping existing events to grow and develop is also an important part of our work.

Projects we are involved with each year include events in UK, Europe, Middle East, USA, Asia and South America.

The insight and intelligence we deliver

Market needs, wants and behaviours
Gap analysis (identifying areas of audience growth)
Due diligence research when considering acquiring a new event
Concept / New event testing (including market attractiveness / geo cloning)
Visitor and exhibitor experience and customer satisfaction
Non visitor research (true reasons target audience don’t attend)
First time exhibitor experience research (including reasons for returning/not returning
Brand equity / Perceptual mapping (vs. competitive events)
Pricing research (optimal pricing vs. revenue)
Marketing communications / Creative testing / Ad effectiveness

Our Clients

  • UBM
  • Fresh Montgomery
  • Clarion
  • Informa
  • Brand Events
  • River Street Events
  • Reed Exhibitions
  • Knect 365
  • William Reed
  • New Scientist Live
  • Taste Festivals
  • Upper Street Events

What Client’s Say

  • As in any marketplace, understanding our audience is critical to keeping our exhibitions at the forefront of the markets we serve. And the tactical and strategic insight that Fusion provides helps us to do just that. They give us an amazing amount of detailed customer insight, for both our visitors and exhibitors, which we then use to develop and enhance our product and service offering.

    Julie HigginsGroup Marketing Manager, William Reed Exhibitions

  • I have worked with a number of research firms in the past, but feel we have found an ideal, long-term partner in Fusion. Fusion took the time to really understand the nature of our market and industry segment, as well as the goals we had for the survey project, and suggested a number of improvements we might have otherwise overlooked. The reports and analysis Fusion provide are always excellent, enabling us to drill down and identify the most compelling story lines and improvements areas that we need to focus on. I have no hesitation in recommending Fusion.

    Raj ThakkarWorld Travel Market - Reed Exhibitions

  • Two of the great benefits of our partnership with the team at Fusion have been their experience in the events sector and their applied understanding of Fresh RM in the research they undertake for us. They deliver real and affordable insight that enables us to really appreciate how our marketplaces think and behave. I would recommend Fusion to any exhibition organiser looking for visitor, exhibitor or market research.

    Toby WandManaging Director, Fresh Montgomery