Magazines
Using a full range of qualitative and quantitative research techniques, Fusion Insight & Strategy will provide you with invaluable business insight to help you understand what your readers, subscribers and advertisers really think.
5 Fusion Facts for magazine businesses
We work on paid for, controlled circulation and member publications.
We apply the most appropriate methodology to obtain the insight required - qualitative (explanation/understanding) and quantitative (measurement).
A significant part of the work we undertake is to understand changing attitudes and behaviour to how ‘content’ is and will be consumed – by segments/audiences, preferred platform and how much are they prepared to pay .
As well as existing and new product development, we also undertake sales support research – whether confirming the profile and proving the value of the readership; or conducting reading and noting studies to drive display ad revenues in specific issues of a print publication.
We also work with magazine owners to deliver research studies for their clients; giving the media owner an incremental revenue stream; they sell it and make a profit, we fulfil it.
Audiences we understand
Paid subscriber
Controlled circulation
News stand buyer
Lapsed and cancelled subscribers
Prospective subscriber / buyer
Advertiser
Sponsor
Lapsed advertiser
Prospective advertiser
Associations and other interested parties
The insight and intelligence we deliver
The Benefits of Fusion
- Evidence based research.
- Applied knowledge and experience of your market.
- Clear, meaningful and robust recommendations.
- Confidence in decision making.
- Reducing risk.
- Focusing resources on areas that make a difference.