Built Environment

Our experience in this marketplace means our research findings are more insightful because they are presented within a wider market context. With this approach, managers can make better commercial decisions about where and how to compete more effectively in their marketplaces.

5 Fusion Facts for the built environment

Whether business or commercially led, we use the relevant research techniques to deliver meaningful insights; and make relevant often commercial oriented recommendations.

Projects range across market and regulatory issues, market needs, marketing and creative testing (including brand and product naming) to usability testing.

The audiences we research are often professional; but we also understand the attitudes, motivations and behaviour of consumers / householders where appropriate.

Internal stakeholders can also be an important constituent for the research we conduct.

We source 3rd party contact data to provide a broader sampling base where relevant; so we can feedback from the marketplace, not just from people on your databases.

The insight and intelligence we deliver

Market needs, wants and behaviours
Decision making process & buyer behaviour
Concept / New product testing
Customer Satisfaction, Loyalty & Commitment
Brand (equity) research
Pricing research (optimal pricing vs. revenue)
Creative testing
Product naming
Website UX / Usability

Our Clients

  • Baxi
  • Potterton
  • Wolseley
  • Ecobuild
  • EMAP
  • Corgi
  • Dynorod
  • Road Transport Media
  • RIBA
  • Remeha
  • Main
  • kbb

What Client’s Say

  • Specialising in a niche business environment means it is essential we stay aligned with the needs of our market. Having a trusted and reliable research supplier is therefore crucial to the success of our business. Phil and the team at Fusion offer fast and efficient solutions assisting us with our ongoing business development.

    Andy SalterRoad Transport Media

  • As in any marketplace, understanding our audience is critical to keeping our exhibitions at the forefront of the markets we serve. And the tactical and strategic insight that Fusion provides helps us to do just that. They give us an amazing amount of detailed customer insight, for both our visitors and exhibitors, which we then use to develop and enhance our product and service offering.

    Julie HigginsGroup Marketing Manager, William Reed Exhibitions

  • Two of the great benefits of our partnership with the team at Fusion have been their experience in the events sector and their applied understanding of Fresh RM in the research they undertake for us. They deliver real and affordable insight that enables us to really appreciate how our marketplaces think and behave. I would recommend Fusion to any exhibition organiser looking for visitor, exhibitor or market research.

    Toby WandManaging Director, Fresh Montgomery